SMO services or Social Media Optimization is the process to promote a brand or product or event via different social media communities and networking sites. Goal of SMO services is similar as SEO services, to generate traffic to the website. There is a slight difference between SEO and SMO services. The latter does it in a much cost effective way and instead of search engines SMO does it by sharing in social media or different networking sites. Different aspects of SMO are blogging, picture sharing, and video sharing. As we all know social networking sites like Face book, twitter video sharing sites like YouTube etc. are very popular and huge number of people use these sites making these sites marketing paradise. SMO uses these sites to generate a huge number of traffic to the websites. The more the WebPages are liked in these social media sites more hit the site gets.
SMO services in India is a growing industry. India is a huge country with second largest population in the world. Many of this huge population are self-employed and with the increasing literacy rate they understand the need of online marketing and how online marketing can open broader market to do business. As one of the largest community in the world to use social networking sites Indians have come to understand the importance of marketing via social network. So Like the people of every other country Indians are also seeing beyond SEO to generate business. With the growing scope of marketing in social media SMO services in India is also growing rapidly. From small scale business to very large industry everyone wants to promote themselves on internet. As SMO services costs less than the SEO services and attracts more traffic people in India are also choosing SMO over SEO.
